naCOOPka

The largest retail network in Moravia, with more than 700 stores, needed a single digital tool that would reach customers across its entire network of 18 cooperatives. A loyalty program. Special offers. Competitions. In short, everything good (pun intended: yes, that's a nod to the COOP slogan) in one place. Plus enough flexibility for each cooperative to adapt the app to its own needs.

The result is naCOOPka, a native app. At the checkout, customers simply scan the card on their phone. Competition codes register automatically, and winners find out straight through a notification. But the app isn't only for customers: each cooperative can edit its opening hours, store photos, or digital receipt settings. Less paper, more care for the environment. And we're happy to mention one more side of the project: working with a great third party that handles the backend and the connection to checkout systems across the whole network.

Today, naCOOPka serves as the main communication tool for the entire COOP network. Customers use it to find current leaflets, discounted prices available only through the app, a store map, and an overview of ongoing competitions. Thanks to user research, the app keeps evolving to fit the people who use it every day. Because they're the ones we think of first.