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smsticket & Ticket.cz

Company
smsticket
Industry
Media & Culture
Year
2026–dosud

We developed a mobile app for smsticket, one of the largest Czech ticket pre-sale portals, and accompanied it into a new phase in which it will become Ticket.cz next year. We took ticketing, which until now lived on the web, and moved it to the phone, the place people reach for most often. Finding an event nearby and buying a ticket now takes just a few taps.

The Brief

smsticket is a well-established Czech system for online ticket sales for cultural, social, sports and music events. However, it operated exclusively as a web-based solution and was aimed primarily at event organizers. The client is now turning its attention (and its phone) to end visitors. It wants to give them a solution that lets them find events near them on their phone and buy a ticket right away. This shift is part of a bigger story: the transformation of the smsticket portal into the Ticket.cz brand.

Our Solution

We built the app natively, meaning separately for each platform. After entering their location, visitors see what’s happening around them, can filter by their favorite genres and activities, and buy a ticket directly on their phone, where it serves as a QR code at the entrance.

The project is built on close collaboration. The client handles the backend in-house and provides us with the API and endpoints, and we build the mobile app on top of them. Two sides, one product. Having everything fit together this smoothly isn’t a given; it’s the result of well-aligned work. Visual identity worked the same way: the client brought its own foundation, and together we refined it into a form that holds together as a single, coherent whole.

On top of that, we built the entire solution in record time. One thing that helped was the role of a solution architect, which we put to full use on the project. Thanks to it, we were clear from the very start on how all the individual parts fit together.

The Result

smsticket is becoming Ticket.cz, and the new brand comes with a new mobile app that lets the client fully launch its B2C strategy. Visitors now have a mobile hub in their hands where they can discover events nearby and buy a ticket without detours, in just a few taps.

A client-side backend, the client’s own design, and an ambitious deadline. A demanding combination? At times, yes. But projects like this show that we can jump onto a moving train, align with the client’s team, and deliver a result we’re proud to put our name on.

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